Report Name: Research Report On China Cosmetics Market, 2004最新报告-研究报告-市场研究报告

The Chapter 1 the analysis of relevant concept of cosmetics trade and trade characteristic 1
1.1 Definition of the cosmetics 1
1.2 two Classification of the cosmetics 2
The Chapter 2   the basic state of cosmetics trade development of our country 3
2.1 Trade policy environment and restriction 3
2.2 Main characteristic of cosmetics market of our country 5
2.2.1 On cosmetics consuming, eastern area has a leading position, while central and western area has high increasing trend. 6
2.2.2 the consuming groups are strengthening constantly, the consumption pattern of 2.2.4 stage construction takes shape basically 6
2.2.3 the famous-brand effect appears day by day on the market, resident's level of consumption, consumption grade are promoted year by year 6
2.2.4 the price of cosmetics of our country is steady while dropping. 6
2.2.5 foreign brand occupies the leading position 7
2.2.6 the outstanding national brand rises 7
2.2.7 the market competition is aggravated 7
2.2.8 the market and category sectionalization 8
The Chapter 3 Supply analysis of cosmetics market 9
3.1 the whole state of cosmetics market supplies 9
3.1.1 situation of trade output value 9
3.1.2 the number and structure of enterprises in supplying trade 10
3.1.3 income from sales and the increase situation of profit 13
3.1.4 regional distribution situation 16
3.1.5 the operation of trade capital and the analysis of economic benefits 18
3.1.6 structure of trade supply 22
3.1.7 the price of market supply 24
3.1.8 regional supply situation 25
3.1.9 the national trade adjustment and market supply 26
3.2 the supply analysis of main subdividing market of cosmetics 27
3.2.1 supply analysis of skin care products market 27
3.2.2 the supply analysis of hair articles market 28
3.2.3 supply analysis of product market of color make-up 30
The Chapter 4    the cosmetics market demand analysis of our country 32
4.1 overall sales condition and tend of cosmetics market of our country 32
4.1.1 population size of cosmetics market of our country 32
4.1.2 the retails situation of cosmetics market in our country 34
4.1.3 regional sales situation 34
4.1.4 the sales situation of cosmetics market of our country 35
4.2 the sales situation of cosmetics subdividing market of our country 35
4.2.1 sales situation of skin care products market 35
4.2.2 sales state of hair articles 46
4.2.3 market sales state of color make-up cosmetics 59
4.3 three constructer analysis of cosmetics consumers in our country 60
4.3.1 woman 60
4.3.2 man 68
4.3.3 children 68
4.3.4 old people 69
4.4 Main characteristic of consumer market of cosmetics of our country 69
4.4.1 the whole consumer market is changed to the development-oriented , enjoying type from the surviving type 69
4.4.2 income and use of the cosmetics are inseparable, consumers with competent income, the proportion of skin care products is higher too 70
4.4.3 the clean skin care products brand has already been rooted in the hearts of the people 71
4.4.4 choose skin care products: mainly see from the result 73
4.4.5 the brand region characteristic is obvious, the penetrance in every city has nearly exceeded 50%. 73
4.4.6 the question cared most: Anti-aging 76
4.4.7 1/3 women have changed cleaning cosmetics brand in one year 77
Chapter 5   analysis of cosmetics imports and exports in our country 78
5.1 Cosmetics imports and exports situation in our country in 2002 78
5.2 Cosmetics imports and exports situation of our country in 2003 79
The Chapter 6 Competition Pattern in Chinese Cosmetics Market Segmentations 81
6.1 The general structure of Chinese cosmetics market 81
6.1.1 The regional structure of Chinese cosmetics market 81
6.1.2 The ownership structure and relative market shares 82
6.1.3 The list of brands in Chinese cosmetics market in terms of several indicators. 84
6.2 an analysis of the competition condition in hair products market 87
6.2.1 The development process of hair products market 87
6.2.2 The general competition situation in Chinese hair products market 88
6.3 An analysis of the competition situation in skincare products market 93
6.3.1 The development process of skincare products market 93
6.3.2 The general competition situation in Chinese skincare market 94
6.3.3 An analysis of the brand competition in skincare market 96
6.4 An analysis of the competition situation in color cosmetics market 97
6.4.1 The development process of color cosmetics market 97
6.4.2 The general competition situation in color cosmetics market 98
6.4.3 An analysis of the brands competition in color cosmetics market 99
Chapter 7 an Analysis of Major Foreign Cosmetics Companies 101
7.1 French L’Oreal Group 102
7.1.1 The profile of the French L’Oreal Group 102
7.1.2 The development process of L’Oreal in China 103
7.1.3 Brands 104
7.1.4 The development strategy in China 111
7.1.6 The financial position statement of Suzhou Shangmei-L’Oreal(China) Co., Ltd. 113
7.2 Procter & Gamble 114
7.2.1 The background of the company 115
7.2.2 The development process of P&G in China 115
7.2.3 Business scope 116
7.2.4 The development strategy of P&G in China 120
7.2.5 Operational characters 121
7.2.6 The financial position statement of P&G in China. 122
7.3 American Amway 127
7.3.1 The company background 128
7.3.2 American Amway in China 128
7.3.3 Products 129
7.3.4 Development strategy in China 129
7.3.5 The financial situation of Amway (China) 131
7.4 American AVON 133
7.4.1 The background of AVON 133
7.4.2 The development process in China 133
7.4.3 Business scope 133
7.4.4 Development strategy in China 135
7.4.4 The financial position statement of AVON (China) 135
7.5 Japanese Shiseido 137
7.5.1The background of the company 138
7.5.2 The development process in China 139
7.5.3 products marketed 139
7.5.4 The development strategy in China 140
7.5.5 The financial position statement of Shiseido LiYuan Cosmetics Co., Ltd 141
Chapter 8 an Analysis of Major Cosmetics Companies in Domestic Market 143
8.1 Shanghai Jiahua 143
8.1.1 The background of the company 143
8.1.2 Products 144
8.1.2 The financial position statement of Shanghai JaHwa 145
8.2 Beijing Sanlu Factory 150
8.2.1 The background of the company 150
8.2.2 Products 151
8.3 Hubei Cbons Group 152
8.3.1 the background of the company 152
8.3.2 Products 153
8.3.2 The financial position of Cbons Group 155

Table Of Contents

Table 1 Total output value of cosmetics trade of our country from 1985 to 2003 (unit: hundred million Yuan) 9
Table 2 the number changes of cosmetics enterprise of our country over the years 10
Table 3 the number statistics of the enterprises of our country reaching 5 million of sales amounts from 1995 to 2003 10
Table 4 Major indicators of cosmetics enterprises according to the economic type (2002) 11
Table 5 Different economic profit situation tables of sales income from of different type of enterprises in cosmetics trade in 2003 Unit: thousand Yuan 11
Table 6 Different economic profit situation tables of sales income from of different type of enterprises in cosmetics trade in the first half of 2004 Unit: thousand Yuan 12
Table 7 the income from sales income and profit increasing of cosmetics trade from 2002 and the first half of 2004 Unit: thousand Yuan 13
Table 8 trends Situation picture of growth in sale income of cosmetics trade between 2002 and the first half of 2004 13
Table 9 trends Situation picture of growth in profit of cosmetics trade between 2002 and the first half of 2004 14
Table 10 the growth situation in sales income and profit of different economic type enterprises in cosmetics trade increased compared with the same period of last year in 2003 Unit: thousand Yuan 14
Table 11 the growth situation in sales income and profit of different economic type enterprises in cosmetics trade increased compared with the same period of last year in the first half of 2003 and the first half of 2004 Unit: thousand Yuan 15
Table 12 growth situation in sales income and profit of different size of enterprises in 2002 and 2003 Unit: thousand Yuan 16
Table 13 growth situation in sales income and profit of different size of enterprises in the first half of 2004 16
Table 14 growth situation in sales income and profit of different region of enterprises in cosmetics trade in the first half of 2004 16
Table 15 proportional picture of sales income of different region of enterprises in cosmetics trade in the first half of 2004 17
Table 16 proportional picture of profit of different region of enterprises in cosmetics trade in the first half of 2004 17
Table 17 Asset-liability ratios of cosmetics manufacturing industry from 1998 and 2003 18
Table 18 the form of cost expenses of cosmetics manufacturing industry from 1998 to 2003 19
Table 19 Total profits of cosmetics manufacturing industry from 1998 to 2003 20
Table 20 the comparing pictures of assets profit rate and sales profit rate of cosmetics manufacturing industry from 2001 to 2003 21
Table 21 sales amount and increasement of five different classes of skin care products（Unit：Million Yuan） 22
Table 22 Proportion form of variety of cosmetics of our country in 2003 23
Table 23 the market supply price of parts cosmetics 25
Table 24 our country’s cosmetics sales situation of the divided region in 2003 26
Table 25 Concentration degree of shampoos market 29
Table 26 tables of annual cosmetics sales amount in our country from 1985 to 2003 (unit: hundred million Yuan) 32
Table 27 Broken line picture of growth rate of cosmetics sales amount in our country from 1985 to 2003 33
Table 28 Retail sales of national cosmetics market from 1996 to 2003 ( Unit: hundred million Yuan) 34
Table 29 The statistics of sales amount of skin care products market of our country from 1997 to 2002 ( unit: million Yuan) 35
Table 30 the situation of national sales of skin care products from 2000 to 2002 36
Table 31 share of sales amount of skin care products categorized market from 2000 to 2002 36
Table 32 Main marketing channel state of skin care products market from 2000 to 2002 (the share of sales amount) 37
Table 33 the main brand of skin care products market ranked in from 2000 to 2002 (the share of sales amount) 37
Table 34 sales situations of skin care products for body parts from 2000 to 2002 38
Table 35 market segments of skin care products for body parts from 2000 to 2001 (1 ) (sales amount ) 38
Table 36 market segments of skin care products for body parts from 2000 to 2001 (2) (sales amount) 38
Table 37 the main channel development of skin care products for body parts from 2000 to 2002 (sales amount) 39
Table 38 The main brand list of skin care products for body parts from 2000 to 2002 (sales amount) 39
Table 39 sales situations of eyes category skin care products from 2000 to 2002 40
Table 40 Eyes category skin care products market segments state from 2000 to 2002 (sales amount) 40
Table 41 Main development channel state of eyes category skin care products from 2000 to 2002 (Sales Amount) 41
Table 42 the main rank list of eyes category skin care products from 2000-2002 (Sales Amount) 41
Table 43 sales states of skin care products for face from 2000 to 2002 41
Table 44 Face skin care products market segments state from 2000 to 2002 (Sales Amount) 42
Table 45 main state of development channel of face skin care products from 2000 to 2002 (Sales Amount) 42
Table 46 main ranks of face skin care products from 2000 to 2002 (Sales Amount) 43
Table 47 sales states of skin care products of hand category from 2000 to 2002 43
Table 48 segment states of skin care products of hand category from 2000 to 2002（Sales Amount） 44
Table 49 Main development channel state of hand category skin care products from 2000 to 2002 (Sales Amount) 44
Table 50 main ranks of hand skin care products from 2000 to 2002 (Sales Amount) 44
Table 51 sales states of lipstick category from 2001 to 2002 45
Table 52 segment states of skin care products of lipstick category from 2001 to 2002（Sales Amount） 45
Table 53 Main development channel state of lipstick products from 2001 to 2002 (Sales Amount) 45
Table 54 main ranks of lipstick products from 2001 to 2002 (Sales Amount) 45
Table 55 diversified picture of hair articles in our country from 1997 to 2001 46
Table 56 sales states of shampoo from 2000 to 2002 47
Table 57 segment states of shampoo from 2000 to 2002（Sales Amount） 47
Table 58 Main development channel state of shampoo market from 2000 to 2002 (Sales Amount) 47
Table 59 main ranks of shampoo from 2000 to 2002 (accumulative share of sales amount) 48
Table 60 sales states of 2 in 1 shampoo from 2000 to 2002 48
Table 61 market segments of 2 in 1 shampoo from 2000 to 2001 (sales amount) 48
Table 62 Main development channel state of 2 in 1 shampoo from 2000 to 2002 (Sales Amount) 49
Table 63 main ranks of 2 in 1 shampoo from 2000 to 2002 (accumulative share of sales amount) 49
Table 64 sales states of ordinary shampoo from 2000 to 2002 49
Table 65 market segments of ordinary shampoo from 2000 to 2002 (sales amount) 50
Table 66 Main development channel state of ordinary shampoo from 2000 to 2002 (Sales Amount) 50
Table 67 main ranks of ordinary shampoo from 2000 to 2002 (accumulative share of sales amount) 50
Table 68 sales states of hair tonic from 2000 to 2002 51
Table 69 market segments of hair tonic from 2000 to 2002 (sales amount) 51
Table 70 Main development channel state of hair tonic from 2000 to 2002 (Sales Amount) 52
Table 71 main ranks of hair tonic from 2000 to 2002 (accumulative share of sales amount) 52
Table 72 sales states of hair design products from 2000 to 2002 52
Table 73 market segments of hair design products from 2000 to 2002 (sales amount) 53
Table 74 Main development channel state of hair design from 2000 to 2002 (Sales Amount) 53
Table 75 main ranks of hair design from 2000 to 2002 (accumulative share of sales amount) 53
Table 76 sales states of Li products from 2000 to 2002 54
Table 77 Main development channel state of Li products from 2000 to 2002 (sales amount) 54
Table 78 main ranks of Li from 2000 to 2002 (accumulative share of sales amount) 55
Table 79 sales states of design ink / hair spray products from 2000 to 2002 55
Table 80 Main development channel state of design ink / hair spray products from 2000 to 2002 (sales amount) 56
Table 81 main ranks of design ink / hair spray products from 2000 to 2002 (accumulative share of sales amount ) 56
Table 82 sales states of Mousse from 2000 to 2002 56
Table 83 Main development channel state of Mousse from 2000 to 2002 (sales amount) 57
Table 84 main ranks of Mousse from 2000 to 2002 (accumulative share of sales amount) 57
Table 85 sales states of oil from 2000 to 2002 58
Table 86 Main development channel state of oil from 2000 to 2002 (sales amount) 58
Table 87 main ranks of oil from 2000 to 2002 (accumulative share of sales amount) 58
Table 88 sales changing picture of our country’s color make-up cosmetics (hundred million Yuan) from 1997 to 2001 59
Table 89 the proportion of cosmetics using women in four cities(%) 60
Table 90 the proportion of women of different age brackets using skin care products 61
Table 91 Penetrance and TGI in every age bracket of different series of skin care products using 62
Table 92 the relation between ages and cosmetics brands 63
Table 93 using proportion of various kinds skin care products of different age women % 63
Table 94 using state of eye cream in women of different age% 64
Table 95 the relation of consumer income and cosmetics brand choice 65
Table 96 different family women of monthly income, every year average cost at skin care products(Unit:Yuan) 66
Table 97 1990-2003 per capita consumption sketch maps of Chinese cosmetics market (Unit: Yuan) 69
Table 98 Comparison of Chinese, American, Japanese per capita cosmetics consumption (Unit. Yuan) 70
Table 99 the proportion of difference incomes women use of the cosmetics (%) 70
Table 100 brand popularity of the clean skin care cosmetics 71
Table 101 Rank of the brand of skin care products that women like 71
Table 102 comparsion of brand rate of utilization and like rating in four cities 72
Table 103 the factor of influences women buying cosmetics 73
Table 104 different main indexes of scope of brand popularity of skin care of city (Fs ) are distributed differently 74
Table 105 distrubition of rate of utilization (U1 ) of of most frequently used brand in different city is distributed 74
Table 106 distribution of rate of utilization (U2 ) of most frequently using brand in different city is distributed 75
Table 107 women’s most caring fuction of cosmetics in different ciites (percentage %) 77
Table 108 cosmetics imports and exports situation of our country in 2002 (January - June) 78
Table 109 cosmetics monthly import volume comparsion between 2002 and 2003 80
Table 110 Pie chart of distribution of total sales revenue in Chinese cosmetics market in 2003 82
Table 111 the enterprises ownership structure of Chinese cosmetics industry 83
Table 112 The list of top 10 domestic cosmetics brands in 2003 84
Table 113 The list of top 10 domestic skincare brands in 2003 84
Table 114 The list of top 10 domestic shampoo brands in 2003 85
Table 115 The list of basic indicators in cosmetics industry in 2003 85
Table 116 The list of basic indicators in shampoo industry in 2003 85
Table 117 The list of basic indicators in cleansing products industry in 2003 86
Table 118 The list of basic indicators in skin moisturizers industry in 2003 86
Table 119 An analysis of the brand awareness in shampoo market 88
Table 120 The table of market share in Chinese shampoo market in 2002 89
Table 121 The market situation of major shampoo brands in large retailing businesses all over the country in 2002 89
Table 122 the list of brands by market share in shampoo market in 2003 90
Table 123 the market penetration of shampoo brands 90
Table 124 The table of market shares of hair care products brands in 2001 92
Table 125 The market share of major hair products brands in large retailing businesses in 2002 92
Table 126 The top 30 in Chinese skincare products market in terms of market share in 2001 94
Table 127 The situation of major skincare products brands in large retailing businesses all over the country in 2002 95
Table 128 The market share of major brands in the color cosmetics market in 2001 98
Table 129 The situation of major beauty products brands in large retailing businesses in 2002 98
Table 130 The top 10 famous joint venture cosmetics enterprises in China 101
Table 131 sale revenues of L’ Oreal Group during 1999-2003 (US$ 0.1billion) 102
Table 132 profit of L’ Oreal Group during 1999-2003 (US$ 0.1billion) 103
Table 133 The balance sheet and income statement of Suzhou Beautycos International Co., LTD in 2002，2003 and the first half of year 2004 113
Table 134 the sales revenue and profit by P&G from 2000 to 2002 115
Table 135 companies invested by P&G in China 116
Table 136 Products marketed by P&G in China 116
Table 137 Pantene products series 117
Table 138 The balance sheet and income statement of Procter & Gamble (Tianjin) Co., Ltd. in 2002 and 2003 122
Table 139 The balance sheet and income statement of Procter & Gamble (Tianjin) Industrial Co., Ltd. in 2002, 2003 and the 1st half of 2004 124
Table 140 The balance sheet and income statement of Procter & Gamble (Guangzhou) Co., Ltd. in 2002, 2003 126
Table 141 the sales revenues of Amway (China) Co. Limited from 1997 to 2003 128
Table 142 The balance sheet and income statement of Amway (China) in 2002, 2003 and the 1st half of 2004 131
Table 143 The balance sheet and income statement of AVON (China) in 2002, 2003 and the 1st half of 2004 136
Table 144 The sales revenue in world market and in China from 2000 to 2003 138
Table 145 The balance sheet and income statement of Shiseido LiYuan Cosmetics Co., Ltd 141
Table 146 The sales revenue of Shanghai JaHwa from 1992 to 2003 (Unit: RMB 0.1 billion Yuan) 143
Table 147 The balance sheet and income statement of Shanghai JaHwa (Haikou) Co., Ltd. in 2002 145
Table 148 The balance sheet and income statement of Shanghai JaHwa United Co., Ltd. in 2002, 2003 and the 1st half of 2004 147
Table 149 The balance sheet and income statement of Shanghai JaHwa (Dalian) Co., Ltd. in 2002 149
Table 150 The sales revenue of Beijing Sanlu Factory from 1993 to 2002 151
Table 151 The sales revenue of Cbons Group from 2000 to 2002 152
Table 152 The balance sheet and income statement of Guangzhou Cbons Fine Chemical Co. Ltd. 155
Table 153 The balance sheet and income statement of Hubei Cbons Co. Ltd. in 2002, 2003 and the 1st half of 2004 156