Research Report On China Hygienical Product Market

The Chapter 2  The consumer behavior analysis of Hygienical products 15
2.1 the comparing analysis of consumers in nine big cities 15
2.1.1 comparision of affecting factor 15
2.1.2 category of the most eating Hygienical products 15
2.1.3 the most frequent eating occasion 16
2.1.4 eating frequency comparision 17
2.1.5 consuming habit comparision of health product brand in nine big cities 17
2.2 the research of Beijing consumer 18
2.2.1 the analysis of factors which affect consumers’ buying 18
(1) The factor should be considered when choosing Hygienical products 18
2.2.2 distribution map of great consumers of different income, age and sex 19
2.2.3 brand consuming habit, brand perfect degree and real brand rank 21
2.2.4 the eating frequency of consumers in different ages and different income 24
(1) The eating frequency of consumers in different ages 24
2.3 the research of Shanghai consumer 25
2.3.1 the analysis of factors which affect consumers’ buying 25
(1) The factor should be considered when choosing Hygienical products 25
2.3.2 distribution map of great consumers of different income, age and sex 26
2.3.3 brand consuming habit, brand perfect degree and real brand rank 28
2.3.4 the eating frequency of consumers in different ages and different income 31
(1) The eating frequency of consumers in different ages 31

The Chapter 3  The demand situation analysis of focal Hygienical products trade divided according to age 33
3.1 health product market of children 33
3.1.1 market demand of children health product 33
3.1.2 the analysis of children consuming habit 33
3.1.3 the analysis of children consuming habit 33
3.1.4 the break through should be made for children health product market 35
3.2 health product market of elderly peple 35
3.2.1 market of elderly is the biggest share of health product market 35
3.2.2 segment of market of elderly 35
3.2.3 consuming analysis of elderly health product 36

The Chapter 4    The market of women's menopause 38
4.1 market situation of women’s menopause Hygienical products 38
4.1.1 more and more attention paid to the health care in menopause 38
4.2 women’s menopause Hygienical products 39
4.3 health product market of women in menopause 40
4.3.1 medicine for menopause is mainly estrogen 40
4.3.2 medicine for menopause changed to dispersing type competition pattern 41
4.4 the barrier of entering market 41
4.5 psychological analysis 42
4.6 trend analysis of market competition 43
4.6.1 the present situation and characteristic of market competition 43
4.6.2 the present situation and characteristic of market competition 44
4.6.3 the menopause medicine using, main and branch are neck and neck 44
4.6.4 the menopause medicine market will be divided gradually 44
4.7 leading enterprise, YST 44
4.7.1 basic situation of the company 44
4.7.2 main products and production capacity of the company 45
4.7.3 analysis of company’s operation situation 45
4.7.4 analysis of company’s advantage product, Duo’er Capulse 46
4.8 market promotion suggestion 47
1. Brand is more important than product 47

The Chapter 5  The market of calcium supplyment Hygienical products 48
5.1 market situation of calcium supplyment Hygienical products 48
5.1.1 market demand scale 48
5.1.2 scale increase of calcium enriching market 49
5.1.3 analysis of the characteristic of main market 50
5.1.4 three factors make the low price products sold best 51
5.2 market situation of calcium supplyment Hygienical products 52
5.2.1 market competition 52
5.2.2 market performance of main brands from 2001 to 2004 53
5.2.3 new market competiton strategy 55
5.3 enterprise in advantage-WYETH-BT Pharmaceutical Co.Ltd. 56
5.3.1 brief introduction of the company 56
5.3.2 market performance of tbe main products of the company 56
5.3.3 the finacial analysis of the company 57

The Chapter 6  The market of vitamin Hygienical products 58
6.1 market situation of vitamin Hygienical products 58
6.1.1 vitamin market overview 58
6.1.2 the growth situation of Hygienical products in 2004 58
6.1.3 the competition situation and present situation of vitamin market in Shanghai in 2004 59
6.2 market situation of multivitamin 60
6.2.1 multivitamin market is getting better and better 60
6.2.2 the output value of multivitamin in 2004 61
6.2.3 chinese vitamiun market situation 61
6.2.4 there is still opportunity for multivitamin 62
6.3 enterprise in advantage-Hangzhou Minsheng Pharmaceutical Co.Ltd. 63
6.3.1 brief introduction of the company 63
6.3.2 operating range and main products 64
6.3.3 marketing direction and marketing network 64
6.3.4 analysis of company’s operation situation 64
6.3.5 the advantage product, 21 super-vita 65
6.4 the forcest and analysis of prospect of vitamin Hygienical products 66
6.4.1 prospect forcest 66
6.4.2 suggestion of Hygienical products investment 66

The Chapter 7  The market of weight losing Hygienical products 68
7.1 preview of weight losing Hygienical products market 68
7.1.1 market capacity and potential are huge 68
7.1.2 sales volume of losing weight health product in these years 68
7.1.3 the sales growth of weight-reducing market in 2004 69
7.1.4 the category structure of health product in our country 69
7.2 competitive situation of weight- losing Hygienical products in China 70
7.2.1 market competitive situation analysis 70
7.2.2 market performance of main products 71
7.2.3 market characteristic of weight-reducing products 73
7.3 leading enterprise, Nanjing Chang’ao Pharmacial Co.Ltd 74
7.3.1 basic information of the enterprise 74
7.3.2 production capacity and main products 74
7.3.3 analysis of company’s finacial situation 74
7.3.4 analysis of main product of the company, OKIN (Sibutramine Hydrochloride Capsules) 75

The Chapter 8   The market of beauty Hygienical products 77
8.1 preview of beauty Hygienical products market 77
8.1.1 beauty Hygienical products category 77
8.1.2 sales situation and analysis of beauty Hygienical products in our country over years 77
8.1.3 market scale growth situation of beauty Hygienical products in our country in 2004 79
8.2 analysis of market competition of beauty Hygienical products 80
8.2.1 market competition overview 80
8.2.2 market performance of main products from 2001 to 2002 81
8.2.3 rank analysis of sales of beauty Hygienical products in 2003 82
8.2.4 rank analysis of sales of beauty Hygienical products in 2004 82
8.3 leading enterprise, Jian Kang Yuan Group 83
8.3.1 basic information of the enterprise 83
8.3.2 operation range and main products 83
8.3.3 the introduction of main stock control and stockholder of the enterprise 84
8.3.4 main operation and income of the enterprise 84
8.3.5 analysis of main product, Madam Oral Liquid 86
8.3.5 analysis of main product, Quiet Oral Liquid 87
8.4 the analysis and forcast of developing trend of beauty Hygienical products 88
8.4.1 analysis of developing trend 88
8.4.2 forcast of developing trend 88

Chapter 9  Brain Tonic Hegienical Product Market 91
9.1  An overview of market development 91
9.1.1 Developing process of the market 91
9.2 Analysis of market features 91
9.2.1  Brain enrichment preceding examinations worthy of exploitation 91
9.2.2  Rational marketing strategy 92
9.2.3  Technology dominates the market 93
9.2.4  Market is still at the growing stage 93
9.3  Leading Enterprise—Fu Loi 93
9.3.1  General introduction of the company 93
9.3.2  Main products of the company 94
9.3.3  Financial analysis of the company 94
9.3.4  Analysis of company’s advantageous product 95

Chapter 10  The Hygienical Products Market of Stomach and Guts Improvement 97
10.1 An Overview of the Market Development 97
10.1.1. The large demand of the market 97
10.1.2. The development of stomach ameliorative products in our country 97
10.1.3. The sales of stomach ameliorative products in our country through the years 98
10.1.4. The fact of stomach ameliorative products in our country increasing in 2004 98
Data source: Hygienical products of Shanghai Jiao Tong University come from announcement and others from the State statistics office. 99
10. 2  The Leader — Angli Co,Ltd. Of Shanghai Jiao Tong University 99
10.2.1. Basic circumstance of the company 99
10.2.2. The scope of management 99
10.2.3.  Main products 99
11.2.4. The management analysis of the main company’s operation 100

Chapter 11  The Market of Hygienical Products for Improving Immunity 102
11. 1 An Overview of the Market 102
11.1.1. SARS stir up the market of hygienical products for improving immunity 102
11.1.2. The main completive brands in the market 102
11.1.3. The increase of the improving immunity products market in 2004 102
Data source: The state statistics office 103
11.2 The Present Condition of Panax Gen-Seng Market 103
11.2.1 Main sales way of hygienical products of Panax ginseng C.A.Mey. 103
11.2.2 Condition of the main Panax ginseng C.A.Mey. products 104
11.2.3  The analysis of the consumers’ purchase factor 105
11.3 Analysis of Cow Colostrums Series 105
11.3.1 Track of cow colostrums market 105
11.3.2.opportunity in cow colostrums market 105
11.3.3 competition of cow colostrums brands 106
11.4. The leader — Wanji Medicine Company in Shenzhen 106
11.4.1 the company's basic circumstance 106
11.4.2. the company's sales network 107
11.4.3.construction and brand of the company's main product 107
11.4.4.company finance circumstance analysis 107

Chapter 12  Analysis of Other Urgent Demands of the Market 109
12.1 Blood Lipid Lowering Products Market 109
12.1.1. The Scope of Blood Lipid Products Market 109
12.1.2 .Super Brand Absent in the Market the Scope of Blood Lipid Products Market 109
12.1.3. The Blood Lipid Products Market Hasn’t Been Mature 110
12. 2. Market of Lead Expulsion 111
12.2.1.  The Analysis of Market Prospects 111
12.2.2. The Problems Exist in Lead Expulsion Products 111

Chapter 13  Investment Analysis on Chinese Hygienical Products Industry 113
13.1.SWOT Analysis on Chinese Hygienical Products Industry 113
13.1.1. The Advantages of Chinese Hygienical Products Industry 113
13.1.2. The Unfavorable Situation of Chinese Hygienical Products Industry 114
13.1.3. The Chance and Challenges Faced by Chinese Hygienical Products Industry 114
13.2. Analysis of Management Authorities of Chinese Hygienical Products Industry 117
13.2.1. National Food Health Logo Replaced All Other Logos 117
13.2.2. Traditional Chinese Herbal Hygienical Products May Popular Up 117
13.2.3. The Draft of Hygienical Products Already Formed 118
13.2.4. The Influence of GMP Confirm 118
13.2.5. Hygienical Products Registered Function Mainly Shows Their Features 118
13.3.The Analysis of Main Economic Index of Chinese Hygienical Products Industry 120
13.3.1. Profitability Analysis 120
13.3.2. Analyses on the Development Speed of This Industry 120
13.3.3 .Market Barriers Analysis 120
13.3.4. The Analysis on Competition Intensity 121

Table  Of  CONTENTS

Table 1   Table of Hygienical products trade development of every stage in our country 4
Table 2   The change of sales income of Hygienical products trade in our country from 1999 to 2003 4
Table 3   The form of investment scale of Hygienical products trades in 2003 6
Table 4   table of region distribution of Hygienical products trades in our country 6
Table 5   the state form of region distribution of Hygienical products trade in our country 6
Table 6   information forms of product varieties of Hygienical products in our country 7
Table 7   comparing form of buying fact of Hygienical products consumer in nine big cities 15
Table 8   category of the most frequently eating in nine cities 16
Table 9   the most frequent eating occasion form of Hygienical products consumers in nine big cities 16
Table 10  comparing form of eating frequency of Hygienical products consumers in nine big cities 17
Table 11  comparing form of brand consuming habit in nine big cities 17
Table 12  comparing analysis table of factors which affect Beijing consumners’ buying Hygienical products 18
Table 13  comparing form of factors affecting great consumers’ choice in Beijing 18
Table 14  age distrubition map of great Hygienical products consumers in Beijing 19
Table 15  age distrubition map of great male Hygienical products consumers in Beijing 19
Table 16  age distrubition map of great female Hygienical products consumers in Beijing 20
Table 17  income distrubition map of great Hygienical products consumers in Beijing 20
Table 18  income distrubition map of great male Hygienical products consumers in Beijing 20
Table 19  income distrubition map of great female Hygienical products consumers in Beijing 21
Table 20  sample distribution table of consuming brand of health consumers in Beijing 21
Table 21  consuming habit table of Hygienical products consumers of different age in Beijing 21
Table 22  consuming habit table of Hygienical products consumers of different income in Beijing 22
Table 23  consuming habit map of Hygienical products consumers of different income in Beijing 22
Table 24  ideal rank table of Hygienical products brand in Beijing 22
Table 25  the rank of most frequently used brand in Beijing 23
Table 26  the eating frequency of consumers in different ages in Beijing 24
Table 27  the eating frequency of consumers in different income in Beijing 24
Table 28  comparing analysis table of factors, which affect Shanghai consumners’ buying Hygienical products 25
Table 29  comparing form of factors affecting great consumers’ choice in Shanghai 26
Table 30  age distrubition map of great Hygienical products consumers in Shanghai 26
Table 31  age distrubition map of great male Hygienical products consumers in Shanghai 27
Table 32  age distrubition map of great female Hygienical products consumers in Shanghai 27
Table 33  income distrubition map of great Hygienical products consumers in Shanghai 27
Table 34  income distrubition map of great male Hygienical products consumers in Shanghai 28
Table 35  income distrubition map of great female Hygienical products consumers in Shanghai 28
Table 36  sample distribution table of consuming brand of health consumers Shanghai 29
Table 37  consuming habit table of Hygienical products consumers of different age in Shanghai 29
Table 38  consuming habit table of Hygienical products consumers of different income in Shanghai 29
Table 39  consuming habit map of Hygienical products consumers of different income in Shanghai 30
Table 40  ideal rank table of Hygienical products brand in Shanghai 30
Table 41  the rank of most frequently used brand in Shanghai 31
Table 42  the eating frequency of consumers in different ages in Shanghai 31
Table 43  the eating frequency of consumers in different income in Shanghai 32
Table 44  the table list of sales Income, cost, expense, profit of Hainan YST health product company from January to September 45
Table 45  the table list of sales Income, cost, expense, profit of Hainan YST Pharmaceutcal company from January to September 45
Table 46  Comparing growth figure of cost rate, expenses rate, profit rate of Hainan YST Pharmaceutcal company from January to September 46
Table 47  The changing picture of calcium Hygienical products market scale in our country from 1999 to 2004 49
Table 48  sales income of main enterprises in calcium enrich market from January to September 2004 50
Table 49  market sales share, market coverage of main brands of calcium Hygienical products in 2001 53
Table 50  total advertisement input of calcium category from 2001 to 2004 54
Table 51  number input of calcium category brand fro 2001 to 2004 55
Table 52  list of sales income, cost, expenses, profit of Jiangsu WYETH-BT from Januray to September 2004 (thousand yuan) 57
Table 53  list of sales cost rate, expenses rate, profit rate of Jiangsu WYETH-BT from Januray to September 2004 57
Table 54  market growth situation of main vitamin Hygienical products in China in 2004 58
Table 55  market segment situation of vitamin Hygienical products in 2002 59
Table 56  the top 10 brands of vitamin in Guangzhou market in August 2003 and 2004 60
Table 57  the table list of sales Income, cost, expense, profit of Minsheng Pharmaceutical Co.Ltd from January to September 64
Table 58  list of sales cost rate, expenses rate, profit rate of Minsheng Pharmaceutical Co.Ltd from Januray to September 2004 65
Table 59  the sales volume of 21super-vita in these years 65
Table 60  the sales changing picture of Hygienical products in our country from 1999 to 2004 68
Table 61  the sales growth of main weight-reducing products enterprises in 2004 69
Table 62  category structure of weight-reducing health product in our country 70
Table 63  market sales share and market coverage of main brands in weight-reducing Hygienical products market in 2001 71
Table 64  market sales share and market coverage of main brands in weight-reducing Hygienical products market in 2002 72
Table 65  sales amount and sales volume rank of weight-reducing health porduct in June, 2003 72
Table 66  sales amount and sales volume rank of weight-reducing health porduct in December, 2003 73
Table 67   list of sales income, cost, expense, profit from January to September of 2003 and 2004 (thousand yuan) 74
Table 68  the growth of sales cost rate, expense rate, profit rate from January to September 2004 75
Table 69  changing picture of sales amount of beauty Hygienical products in our country from 1999 to 2004 77
Table 70  sales growth of main enterprises of beauty Hygienical products in 2004 80
Table 71  market share of main brands in beauty Hygienical products in 2001 81
Table 72  sales amount rank of beauty Hygienical products in 2003 82
Table 73  sales amount rank of beauty Hygienical products in 2004 82
Table 74  main stock control company and stockholder of Joincare Group Co.Ltd in 2003 84
Table 75  main operation income and cost of Joincare Group from January to September 2004 85
Table 76  main operation income and its proportion of Joincare Group in 2003 85
Table 77  Joincare’s main operation cost and gross profit and their proportion in 2003 85
Table 78  sales of the main products of Joincare Group from January to June 2004 86
Table 79  sales of main products of Joincare Group Co.Ltd in 2003 86
Table 80  sales of Quiet oral liquid in recent years (unit: ten thousand yuan) 87
Table 81  Sales revenue of main products of Hong Kong Fu Loi International Enterprise Ltd. 94
Table 82  The general form of sales revenue, cost, expense and profit of Shunde Fu Loi Hegienical Product company in 2004 94
Table 83  Diagram showing the comparison among sales cost rate, sales expense rate and profit rate  Shunde Fu Loi Hegienical Product company in 2004 95
Table 84  the diagram of stomach ameliorative products in our country in 1996-2004 98
Table 85  The sales of stomach ameliorative products in 2004 99
Table 86  the main brands of Angli Hygienical products and their functions 100
Table 87  Jan.-Sep., 2004   the main income and expenses of subsidiary industry of Angli of Shanghai Jiao Tong University 100
Table 88  Jan.-Sep., 2004 the main income and expenses of subsidiary products of Angli of Shanghai Jiao Tong University 100
Table 89  Jan.-Jun., 2004 the main income and expenses of subsidiary areas of Angli of Shanghai Jiao Tong University 101
Table 90  The sales increase of the improving immunity products in main enterprise in 2004 103
Table 91  Wanji’s sales income, cost, expenses, profits...etc. from Janu.—Sept. in 2004 107
Table 92  Diagram showing the comparison among sales cost rate, sales expense rate and profit rate  Wanji company in 2004 108
Table 93  Comparison of New and Former Hygienical Food Function 119