Chapter one Global luxury products market 3
Section one Characteristics 3
Section two Global market 4
Chapter two Market background of China luxury dressing market 6
Chapter three Current market in China 8
Section one Market environment 8
Section two Economic environment 12
Section three Characteristics of consumers 18
Section four Market features and trend 19
Section five Strategic mode of entering into China market 20
Chapter four Existing problems 21
Chapter five European and American brands in market 22
Section one LOUIS VUITTON 22
1, Background of entering into China market
2, Market competitivity
3, Sales
4, Developing strategy
Section two CHANEL 29
1, Background of entering into China market
2, Market competitivity
3, Sales
4, Developing strategy
Section three VERSACE 33
1, Background of entering into China market
2, Market competitivity
3, Sales
4, Developing strategy
Section four DIOR 37
1, Background of entering into China market
2, Market competitivity
3, Sales
4, Developing strategy
Section five GUCCI 44
1, Background of entering into China market
2, Market competitivity
3, Sales
4, Developing strategy
Section six VALENTINO 48
1, Background of entering into China market
2, Market competitivity
3, Sales
4, Developing strategy
Section seven PRADA 53
1, Background of entering into China market
2, Market competitivity
3, Sales
4, Developing strategy
Section eight GIORGIO ARMANI 57
1, Background of entering into China market
2, Market competitivity
3, Sales
4, Developing strategy
Chapter six Developing trend in the future
Chapter seven Developing risk in the future
Chapter eight Suggestion on development
Table Catalogue of Tables
Table 1 Market share in 2004 6
Table 2 GDP growth rate between 2001 and 2005 7
Table 3 Living standard 8
Table 4 Proportion of spending on dressing in income and consumption 8
Table 5 Annual growth rate of spending in different classes 9
Table 6 Locations of Shanghai Henglong Square and Jinjiang Disheng 11
Table 7 Beijing Wangfu Hotel and National Trade Mall 12
Table 8 GDP and growth of Shanghai between 2000 and 2005 14
Table 9 Living standard of Shanghai 15
Table 10 Controllable income index and nationwide comparison 15
Table 11 GDP and growth of Beijing 16
Table 12 Per capita consumption and income in different classes 16
Table 13 Comparison of controllable income between Beijing, Shanghai and nationwide people 17
Table 14 GDP and index of Guangzhou 18
Table 15 Understanding on luxury products 19
Table 16 Consumption channel 20
Table 17 LV head-store and Flagship store in China 24
Table 18 Distribution in China 24
Table 19 Categories of LV 26
Table 20 Saleroom of LVMH between 2003 and 2005 28
Table 21 Global market shares of LV fashionable dress and leather 29
Table 22 Distribution of CHANEL in China 31
Table 23 Categories of CHANEL 32
Table 24 Categories of VERSACE 36
Table 25 Distribution of fine stores of DIOR 39
Table 26 Categories of DIOR 41
Table 27 Saleroom of each kind of products of DIOR （Unit: m Euro） 43
Table 28 Regional income of DIOR between 2003 and 2005 43
Table 29 Global market share of DIOR 44
Table 30 Distribution of GUCCI in China 46
Table 31 Agent of VALENTINO in China mainland 50
Table 32 Distribution of VALENTINO in China 51
Table 33 Distribution of ARMANI in China mainland 59
Table 34 Products of ARMANI 60
Table 35 Market growth in the future in China 63
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