Chapter One Characteristics of Major Economy in Ice Machine Industry
1, Characteristics of products
A, Classification
B, Developing background
C, Theory
D, Key parts
2, Characteristics of market
3, The place in lifecycle
A, Key of seizing opportunity
B, Basic judgment on lifecycle of ice machine
4, Difficulties of entrance and secession
A, Entrance barrier
B, Different ways to enter into
5, Innovation in technology and products
A, Technological innovation may change industrial competition structure
B, Products innovation is the key part of competitivity
C, Many technologies are waiting for further development
6, Differentiation / homogeneity analysis
A, Higher requirements on products differentiation for current market competition
B, Differentiation of products is a way to far from fierce competition
C, There is great space for differentiation of products
7, Economies of scale
8, Effect of learning and experience
9, Industrial profit level
Chapter Two Production Analysis
1, Fast growth of industrial production size
2, Distribution of industry
3, Advantageous enterprises quicken to expand; industry concentration improves
4, Products strategy of advantageous enterprises
5, Production of OEM and ODM
6, Difficulties in production
7, Output change in the future years
Chapter Three Market Analysis
1, Analysis on market size
2, Analysis on growth speed
3, Analysis on market space
4, Analysis on market concentration
5, Analysis on terminal market
A, Overall situation
B, Terminal demonstration
C, Performance of terminal selling market of key brands
6, Analysis on regional markets
A, North market
B, Northeast market
C, Central-South market
D, Southwest market
E, East market
F, West market
Chapter Four, Analysis on Price
1, Analysis on features of price consumption
2, Analysis on price of key brands
3, The relationship between price and cost is not close
4, Analysis on price strategy of competitors
5, Price will be in the important position in competition
6, Low-price and brand strategy
Chapter Five Analysis on Industrial Competitivity
1, Theoretical basis of industrial competition analysis
2, Number of enterprises and brands within the industry
3, Analysis on structure of industrial competition
4, Analysis on competition group
Chapter Six Analysis on Import and Export
1, Export and growth
2, Overseas market distribution
3, Key brands in overseas market
4, Analysis on Import
Chapter Seven Analysis on Upstream and Downstream Industries
Chapter Eight Analysis on channel
1, Channel is very important to ice machine industry
2, Channel structure
3, Form of sales channel
4, Comparisons of sales channel factors
5, Study on channel of competitors
6, Key regional agencies
1, Southwest
2, Northeast
3, North
4, Northwest
5, East and South
6, Central area
Chapter Nine Analysis on Consumers
1, Recognition
2, Concerning factors
A, There are different demand in different functions of ice machine
B, Quality is important
C, Price is close to the expectancy of consumers
D, The product’s design can not satisfy consumers’ using behavior
Chapter Ten Analysis on Substitute
Chapter Eleven Analysis on Brands
1, Overall situation of brands
2, Brands promotion
3, Popularity of brands
4, Brands choosing of agencies
5, Recognition of main cities on key brands of ice machine
6, Advertising
Chapter Twelve Leading and Driving Factors of Industry
Chapter Thirteen Factors of Success in Competition
Chapter Fourteen Introduction of Enterprises
Chapter Fifteen Forecast on Industry and Market
1, Change trend of competition structure
2, Forecast on overseas market development
3, Forecast on developing prospect of products
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