Study Report on the Chinese Cellphone Design Industry, 2006-2007

Chapter Two: Hardware platform suppliers for cellphone design 16
2.1 Market Summary of  hardware platform for cellphone design 16
2.1.1 the status quo of the hardware platform market for cellphone design 16
2.1.2 Contineous improvement of the harware platform for cellphone design 19
2.1.3 Difference in cellphone design  22
2.2 QUALCOMM 29
2.3 TI 33
2.4 Feskaer 37
2.5 Ericsson 39
2.5 Ericsson
2.7 Agere Systems 42
2.7 Agere Systems
2.8 Philips 45
2.9 Infineon 48
2.10 Intel 51
2.11 STMicroelectronics 55
2.12 ADI 58
2.13 Skyworks 61
2.15 WaveCom 62
2.16 Huawei 63
2.17 Renesas 65
2.18 Broadcom 67
2.19 Anyka Cayman 69

Chapter three: cellphone software platform and its operating system (OS) 71
3.1 Market summary of operating system 71
3.2 Brief introduction of cellphone software platform 76
3.2.1  Java 76
3.2.2  Brew 77
3.2.3  .NET 77
3.2.4  NOKIA series development platform 77
3.3  Symbian OS 79
3.4  Windows Mobile 84
3.5  Palm OS 86
3.6  Linus OS 87
3.7 OS developers for OS for other-brand cellphones 88
3.7.1 MobileSoft, Nanjing 88
3.7.2 HOPEN 91
3.7.3 Coretek Systems 93
3.7.4 SMARTCOMM 95
3.7.5 KORETIDE 98
3.7.6 Shenzhen MicroLogic 101
3.7.7 Wind River 102
3.7.8 Yulong 102
3.8 cellphone software developers 105
3.8.1 HW tech 106
3.8.2 Word Source 108
3.8.3 Nanning Huoma 109
3.8.4 Tegic 110
3.8.5 GuoBi 112
3.8.6 Yingchuang, Zhuhai 112
3.8.7 ExIdeas 113
3.8.8 Openwave 114
3.8.9 Ericsson 114
3.8.10 SmartTrust 118
3.8.11  RealNetworks 119
3.8.12 UIQ, Swizzerlang 119
3.8.13 EDI 120
3.8.14 Zhitong PC 121
3.8.15 Nanshan HITEH 123
3.8.16 Qidian 124
3.8.17 Unicom-brew 124
3.8.18 Digital-red 125
3.8.19 Xiamen Simlife 126
3.8.20 New air 127
3.8.21 iaSolution Inc.) 128
3.8.22  Gameloft 129
3.8.23 EA, USA 130
3.8.24  palmgear 131
3.8.25 COOL 131
3.8.26 Tianyu 133
3.8.27 KORETIDE 135
3.8.28 Other developers 135

Chapter Four: cellphone designers 141
4.1 Complete solution Suppliers143
4.1.1 Techfaith143
4.1.2 CECW145
5.1.3 Yulong 147
4.1.4 Wanzhong 148
4.1.5 Yuhua149
4.1.6 Ginwave151
4.1.7 E28 limited152
4.1.8 SIMCom154
4.1.9 Elitek 155
4.1.10 SUNPLUS156
4.1.11 Gionee157
4.1.12 Unitone158
4.1.13 Zobee159
4.1.14 Kewei Electric160
4.1.15 Lonqi 161
4.1.16 Henxin163
4.1.17 CEC164
4.1.18 HOLLEY165
4.1.19 HUNTEL166
4.1.20 Yumeng 167
4.1.21 Runtong168
4.1.22 Webook168
4.1.23 Mobicom169
4.2 Molecule suppliers170
4.2.1 JCTmobile170
4.2.2 Yixun Tech171
4.2.3 Spreadtrum172
4.2.4 Honestar173
4.3 industry design and exterior design companies174
4.3.1 ELEON174
4.3.2 TOGO Design176
4.3.3 Moma176
4.3.4 LOEX178
4.3.5 Guangchen179
4.3.6 YIS180
4.3.7 Chuangyu International181
4.3.8 other companies182

Chaper Five: Cellphone OEMs/ODMs. China Taiwan 184
5.1 Foxconn Precision Industry185
5.2 BenQ189
5.3 Huaguan 192
5.4 Guangda197
5.5 Renbao 200
5.6 Honda 202
5.7 Huabao204
5.8 Guangbao 209
5.9 Yinhuada211
5.10 Qiji212
5.11 Qimei Communications 214
5.12 Zhouli International 216
5.13 Other companies 218

Chapter Six: Korean Cellphone OEMs/ODMs219
6.1 BELLWAVE219
6.2 INNOSTREAM 221
6.3 Mirae communication 222
6.4 Pantech&Curitel 223

Chapter Seven: world famous cellphone manufacturers and OEM/ODM/EMS suppliers 225
7.1 Flextronics225
7.2 SOLECTRON229
7.3 IDEO 232
7.4 LunarDesign 233
7.5 Pentagram 233
7.6 DesignExchange 234
7.7 OrcaDesign 234
7.8 Elektrobit Group Plc. Finland234
7.9 Federal Tech, India236
7.10 SAGEM, France236
7.11 Cellon 237

Chapter Eight: Suggestions 239
8.1 General suggestions on mainland cellphone design companies239
8.1.1  Development Trend of domectic cellphone in 2005240
8.1.2  Development Trend fo domestic cellphone design in 2005240
8.1.3  General suggestions on domestic cellphone design companies 241
8.2 General suggestions on foreign cellphone design companies 241

Index of Table and Diagrams
Diagram 1-1  Output and groth rate of China’s mobile phone designers from 2006 to 2008 12
Diagram1-2 Diagram of cellphone design industry 13
Diagram1 1-3 diagram of the change of net profit of cellphone design industry, 2006,-2007, June14
Diagram 2-1 Diagram of change in market share of cellphone components design and hardware platform design companies 17
Diagram 2-2 Average market coverage of major cellphone hardware in 200618
Table 2-3 Ranking of GSM cellphone chip manufacturers 18
Table 2-4 list of TD-SCDMA cellphone chip suppliers19
Table 2-5 ranking of CDMA cellphone chip suppliers19
Diagram 2-6 components of cellphone design platform 20
Diagram 2-7 diagram fo hign-end function supported by cellphone design platform20
Diagram 2-8 profile and application of cellphone design platform components  21
Table 2-9 The composite of innovative cellphone design platform by Yifa, Jier, Feiskaer22
Table 2-10 Two major reasons of the reduction of market share of domestic cellphone manufacturers in 2004 23
Table 2-11 reasons for the level difference of domestic cellphone suppliers in 2004 23
Table 2-12 9 index for cellphone design and applicaton in 2005, China Mainland24
Table 2-12 development history of major characteristics of cellphone market 25
Table 2-14 list of cellphone designers interested functions26
Table 2-15 Comparative study of current PC ecological chain and future ecological chain of cellphones 29
Diagram 2-16 Q403-Q404 Gaotong sales revenue and net profit 31
Diagram 2-17 the percentage of profit in Gaotong’s Korean, American and Japaneses clients, 2002-200431
Diagram 2-18 percentage of key client of Gaotong, 200432
Diagram 2-19 profit of Gaotong four major departments, 2004 32
Table 2-20 revenue of TI 3G OMAP platform market 33
Table 2-21 master product and performance of TI OMAP2 33
Table 2-22 Functions and features of platform core of OMAP, TI34
Table 2-23 TIOMAP(AFM9)Cellphone design platform’s features and performance 35
Table 2-24 TIOMAP Platform development tools 35
Diagram 2-25 Q303-Q304TI Gaotong sales revenue and net profit 36
Diagram 2-26 profit of TI four major departments,2004 36
Diagram 2-27 List of main clients of OMAP in China 36
Table 2-28 Freescale cellphone development platform and environment tools 37
Table 2-29 List of Freescale Innovative Convergence development platform clients 37
Table 2-30 Q303-Q304 Feiscaer sales revenue and net profit39
Table 2-31 list of partial clients of Ericsson 2.5G/3G cellphone platform 40
Table 2-32 list of part of EMP clients 41
Table 2-33 Q303-Q304 Ericsson sales revenue and net profit41
Diagram 2-34 Agere system communicatons, digital signal and application process unit core43
Table 2-35 ten largest clients of Gere system and their proportion in total revenue44
Diagram 2-36 sales revenye and net profit fo Gere system, 2001-2007, June44
Diagram 2-37 Profit of Gere four major departments,200445
Diagram 2-38 Q303-Q304 Ericsson sales revenue and net profit47
Diagram 2-39 Profit of Philip’s six major departments,200448
Table 2-40 structure and performance of Infineon cellphone design platform  49
Diagram 2-41 development platfor of Infineon S-GOLD2 cellphone50
Diagram 2-42 Q303-Q304 Yingfeiling sales revenue and net profit50
Table 2-43 List of clients of Intel Xscale frame PDA process chips 53
Table 2-44 List of clients of Intel Xscale cellphone process chips53
Diagram 2-45 Q303-Q304 Yingfeiling sales revenue and net profit of each quarter 55
Diagram 2-46 Multimedia Process structure of ST Nomadik57
Diagram 2-47 Profit of EF Q3’s all major departments,200458 
Table 2-48 Core client list of EF’s semiconductor communications department  58
Diagram 2-49 Percentage of ADI’s each department’s profit 60
Diagram 2-50 Quarterly Revenue and net profit fo Q403-404 ADI  60
Diagram 2-51 Annual revenue and gross profit of Skyworks, 2000-2004 61
Diagram 2-52 Q303-q304 wavecom quarterly revenue and gross profit 63
Diagram 2-53 Huawei technical Key investment and development area  64
Table 2-54 some types of cellphones using SH-Mobile 65
Table 2-55 List of Broadcom WCDMA/EDGE/GPRS/GSM Chips 67
Diagram 2－56 Broadcom GSM/GPRS/EDGE multimedia process unit 68
Diagram 2-57 Q303-Q304 Broadcom quarterly revenue and gross profit 68
Table 2-58  List of main functions of the development platform of Anyka AK3210 Process portable digital products  69
Diagram 3-1 global market share of four largest operating systems in the world, 2004 71
Diagram 3-2 list of main manufacturers of four operating systems of smart phones  71
Table 3-3 OS Suppliers of four domestic smart phones and their representative products  73
Diagram 3-4 Major shareholders and their share percentage of Symbian  80
Table 3-5 List of corporates with Symbian OS certificate 80
Diagram 3-6 Symbina OS facilities and patent rate each in the former half of 2004,2005,2006 81
Table 3-7 Symbina OS authorization fees and the output of Symbina in 2006 81
Table 3-8 List of outstanding features of Symbina Operating system 81
Table 3-9 eco-chain of Symbian Operating system  82
Table 3-10 List of Smart Phones with Symbian Operating System 82
Table 3-11 List of Platimum Partners of Symbian Operating system  83
Table 3-12 List of ordinary members of Symbian Operating system  84
Table -13 List of installation equipment, authorization fees and installation number of Window Mobile  85
Table 3-14 List of chip manufacturers and marketers of Windows Mobile Operating system  85
Table 3-15 List of salers of Windows Mobile Operating system  85
Table 3-16 List of suppliers of Windows Mobile Operating System Equipment  86
Table 3-17 Introduction of two novel types of Palm OS  87
Table 3-18 List of cellphones co-produced by Nanjing Mobilesoft and cellphone manufacturers  90
Table 3-19 List of products co-promoted by Nanjing Mobilesoft and Cellphone chip suppliers  90
Table 3-20 List of products co-produced by Nanjing Mobilesoft and telecommunications operators  91
Table 3-21 List of cellphone hardware platform supported by Hopen OS and chip suppliers  92
Table 3-22 Partners and cooperation products of Coretek cellphones  93
Table 3-23 List of OS and tool package of Coretek 94
Table 3-24 List of typical clinets of Coretek 95
Diagram 3-25 Application solutions to Smartcomm eMotion OS  97
Diagram 3-26 Struction of Smartcomm eMotion  97
Diagram 3-27 Frame of solutions to KORETIDE Hexin OS  99
Diagram 3-28 chart of the solution to 2.5G/3G cellphone based on ElaME OS by KORETIDE  100
Table 3-29 List of function of Kingmos OS by Shenzhen Micrologic  101
Table 3-30 Shenzhen Yulong "This relaxation" smartphone operating system function and type List Published  103
Table 3-31 Main products by Hanwang and their features  106
Table 3-32 Main Partners of Hanwang  107
Table 3-33 Main products by ZIYUAN and their features  108
Table 3-34 Major clients of Ziyuan  108
Table 3-35 Main products by Nanning Huoma and their features 109
Table 3-36 Main products by Tegic and their features 110
Table 3-37 List of Tegic main clients 111
Table 3-38 Main products by Guobi Tech and their features  112
Table 3-39 Main Products By YINGCHUANG Tech and their features  113
Table 3-40 Main products by Exldeas and their features  113
Table 3-43 List of Openwave’s major clients  114
Table 3-44 Main Products by Ericsson Technology Ltd. and their features  115
Table 3-45 Main clients of Ericsson Technology Co., Ltd.  117
Table 3-46 Main products by Smarttrust and their features  118
Table 3-47 List fo SmartTrust main clients  119
Table 3-49 Main productsby UIQ, Swizerland, and their application  119
Table 3-50 Main clients of UIQ, Swizerland  120
Table 3-51 Main Products by EDI and their features  120
Table 3-52 List of EDI main clients  121
Table 3-53 Main products and their features by Zhitong PC  122
Table 3-54 List of Zhitong PC clients  122
Table 3-55 Main products by Smarttrust and their features 123
Table 3-56 Main products by Smarttrust and their features 124
Table 3-57 Main products by Smarttrust and their features 125
Table 3-58 List of Smarttrust main clients  125
Table 3-59 Main products by Digital Red and their features 126
Table 3-60 List of main clients of Digital Red  126
Table 3-61 List of part of the products by Xiamen Newrer 127
Table 3-62 List of part of the products by New Air  127
Table 3－63 List of clients of New Air  128
Table 3－64 Main products by iaSolution 128
Table 3－65 Main clinets of iaSolution  129
Table 3－66 Main products by Gameloft  129
Table 3－67 Main products by Gameloft 130
Table 3－68 List of main products by Gameloft  131
Table 3－69 Main products by Funinhand and their features 132
Table 3－70 List of Main Products by Tianyu  134
Table 3－71 List of main clients of Tianyu 134
Table 3－72 Main products by KORETIDE 135
Table 3－73 Main produts by Redsoft Tech 135
Table 3－74 Main products by Guangda and their features 136
Table 3－75 List of main game products by PalmWonder  137
Table 3－76 Main products by Lan-tech and their features  138
Table 3－77 Main Clients of Lan-tech 138
Table 3－78 Main products by Great Wall Software and their features 139
Diagram 4－1 Market share of domestic cellphone design companies in Chinese cellphone design Market  143
Diagram 4－2 Market share fo domestic wireless module  143
Table 4－3 cooperation partners of Techfaith 144
Table 4－4 List of main clients of Techfaith  144
Table 4－5 main cellphone design platforms adopted by Techfaith  145
Table 4－6 List of main clients and products of CEC wireless, 2006 146
Table 4－7 List of Main products by Yulong Communications  148
Table 4－8 List of main Clients of Wanzhong  148
Table 4－9 List of main products by Wanzhong  149
Table 4－10 Main Clients and products models by Shanghai Yuhua 150
Table 4－11 List of cellphone development orientation of Shanghai Yuhua  151
Table 4－12 Business scope of Ginwave  152
Table 4－13 List of main products by Ginwave  152
Table 4－14 List of cellphones by Shanghai Renyi  153
Table 4－15 List of main clients and products by Simcom  154
Table 4－16 List of main clients and products by Elitek  156
Table 4－17 List of main clients and products by Jiayang, Shanghai  157
Table 4－18 List of cellphone by Shenzhen Gionee 158
Table 4－19 List of main clients and products by Unitom  158
Table 4－20 List of main clients and products by Jite 159
Table 4－21 development Goals of Jite telecommunications Group 160
Table 4－22 List of cellphones by Kewei  161
Table 4－23 List of cellphones by Longcheer Group  162
Table 4－24 List of Successful stories of Loncheer cellphone 162
Table 4－25 List of cellphone series by Hengxintongxin  163 
Table 4－26 List of main clients and products by CEC Wireless  165
Table 4－27 List of main clients of Holley 166
Table 4－28 List of main products of Holley  166
Table 4－29 List of main products of Huntel  167
Table 4－30 List of business scope of YUMENG  167
Table 4－31 List of Clients of JCT Mobile  170
Table 4－32 List of Main products by JCT Mobile  170
Table 4－33 List of main clients of Yixun Technology  171
Table 4－34 List of Main Products by Yixun Technology  171
Table 4－35 List of main products by Shanghai Zhangxun  173
Table 4－36 Main Partners of Shanghai Yiling  175
Table 3－37 display of Major projects by Yiling  175
Table 4－38 List of main clients of TOGO  176
Table 4－39 List of Main Clients of Shanghai Moma  177
Table 4－40 Display of main projects by Shanghai Moma  177
Table 4－41 List of main clients and products by Leodesign  178
Table 4－42 List of main Clients of Shanghai Leodesign  180
Table 4－43 List of main products by Shenzhen YIS  180
Table 4－44 List of Main clients by Chuangyu International  181
Table 4－45 List of Main Products by Chuangyu International  181
Diagram 5－1 Diagram of change in sales revenue and gross profit by Honghai, 1998-2004, September185
Table 5－2 List of main suppliers to Honghai  187
Table 5－3 List of production basises of Honghai in China Mainland 188
Diagram 5－4 performance comparation between each department of BenQ, first quarter, 2006 to third quarter, 2004 189
Diagram 5－5 Monthy Revenue of BenQ Communications Department,January,2006,-September,2004 190
Diagram 5－6 Percentage of output of major customers of Benq in 2006 191
Diagram 5－7 OEM customers of Benq and relative machine types 191
Diagram 5－8 Operation income, outputo of mobile phones and gross profit changes of Huaguan from 2002 to 2004 193
Diagram 5－9 List of suppliers of Huaguan 193
Table 5－10 Technology sources of wireless/mobilephone platform of Huaguan 194
Diagram 5－11 OEM customers of Huaguan and relative machine types 194
Diagram 5－12 Ratio of output of major customers of Huaguan in 2006 195
Diagram 5－13 Changes of energy production of Huaguan from 2002 to 2004 195
Diagram 5－14 Production of mobile phones of Guangda from 2002 to June, 2007 197
Diagram 5－15 OEM customers of Guangda and relative machine types 198
Diagram 5－16 Ratio of output of major customers of Guangda in 2006 199
Diagram 5－17 OEM customers of Renbao and relative machine types 201
Diagram 5－18 Ratio of output of major customers of Renbao in 2006 201
Diagram 5－19 Changes of operation income and gross profit of Honda from 2000 to 2004 203
Table 5－20 Distribution of parts and components of Honda mobile phones 203
Diagram 5－21 Changes of operation income and gross profit of Huabao from 2002 to 2007 205
Diagram 5－22 Changes of mobile phone output and sales prices of Huabao from 2000 to June, 2007 205
Diagram 5－23 Monthly operation income of Huabao in 2004 206
Diagram 5－24 OEM customers of Huabao and relative machine types 206
Diagram 5－25 Ratio of output of major customers of Huabao from 2006 to June, 2007 207
Diagram 5－26 Output of major customers of Huabao from 2006 to June, 2007 207
Diagram 5－27 Mobile phone output and percentage in total income of Guangbao from third quarter of 2002 to fourth quarter of 2004 209
Table 5－28 OEM customers of Guangbao and relative machine types 210
Table 5－29 OEM customers of Yinghuada and relative machine types 211
Diagram 5－30 Changes of operation income and gross profit of Qiji from 1999 to June, 2007 213
Diagram 5－31 Changes of output and energy production of Zhuoli from 2001 to June, 2007 216
Diagram 5－32 Product structure of Zhuoli from 2001 to 2002 217
Table 5－33 OEM customers of Zhuoli International and relative machine types 217
Table 5－34 Raw materials and names of major suppliers of Zhuoli 217
Table 6－1 Core business of Bellwave 219
Table 6－2 Major mobilephone products of Bellwave recently 219
Table 6－3 Major customers and shareholders of Bellwave 220
Table 6－4 Core business of Innostream 221
Table 6－5 Major mobilephone products of Innostream 221
Table 6－6 Major customers of Innostream 222
Table 6－7 Customers of EMS of telecom in the future 223
Diagram 7－1 Flextronics International 225
Table 7－2 Flextronics International 225
Table 7－3 Flextronics International 227
Table 7－4 Flextronics International 229
Diagram 7－5 Changes of operation income and gross profit of Xudian from 2001 to June, 2007 230
Diagram 7－6 Ratio of local factories of Xudian 230
Table 7－7 Production basis in mainland of Xudian 231
Table 7－8 List of part of IDEO Clients  232
Table 7－9 List of Major Business Scope of Lunar Design  233
Table 7－10 List of part of Lunar Design Clients 233
Table 7－11 List of Major Business Scope of Pentagram  233
Table 7－12 List of Main Clients of Pentagram  233
Table 7－13 List of Major Business Scope of DesignExchange  234
Table 7－14 List of Main Clients of DesignExchange  234
Table 7－15 List of Major Business Scope of Orcadesign  234
Table 7－16 Net sales and profit of Elektrobit Group in the first three quarters of 2004 235
Table 7－17 List of Major Business Scope of Elektrobit  235
Table 7－18 List of Main Products By Elektrobit  235
Table 7－19 List of Part of Elektrobit’s Clients  235
Table 7－20 List of major business scope of Fedtec 236
Table 7－21 List of Sagem major business scope  236
Table 7－22 List of Main Products by Sagem 236
Table 7－27 List of domestic clients of Sagem 237
Table 7－28 List of Cellon Key Business scope  237