2007 Annual Report on China's Car Navigation Industry

Chapter Two The development situation of Chinese automobile industry 47
Section One Development overview of Chinese automobile market of 2006 47
First, the analysis of automobile industry in 2006 47
Second, recoverable amount of private car of our country of 2006 59
Third, analysis of China imported automobile market of 2006 60
Section Two The prediction of Chinese automobile market of 2007 74
First, the analysis of automobile industry in 2007 74
Second, The prediction of Chinese automobile market of 2007 84
Third, the prediction of China's imported automobile market of 2007 88
Fourth, Chinese automobile market presents six major development trends 90

Chapter Three Overview of Chinese satellite navigation industry 94
Section One Development analysis of Chinese satellite navigation industry of 2006 94
First, industry's summary of China navigation 94
Second, overview of China navigation market 98
Third, China GPS application market attract global sight 103
Fourth, industry's development of China GPS navigation of 2006 110
Fifth, GPS become the new guide of fashionable life in 2006 115
Sixth, transfer natural gas from the west to the east launch GPS patrol and examine management mode in an all-round way in 2006 119
Seventh, the first set of independent property right GPS chip groups of our country was born in Xi'an in 2006 120
Section Two 2006 Market overview of domestic GPS navigation product 121
First, market scale of domestic GPS navigation of 2006 121
Second, market competition focus of domestic GPS navigation of 2006 122
Third, the main product of domestic GPS navigation market of 2006 122
Fourth, the price decisive factor of domestic GPS market of 2006 123
Fifth, operation mode of domestic market of 2006 124
Section Three Market competition situation of domestic GPS navigation of 2006 124
First, manufacturers will pour into GPS market one after another in 2006 124
Second, domestic brand lead GPS navigate market in 2006 125
Third, the situation that the foreign giant enter in 2006 125
Fourth, China's technology and America and Europe will grab satellites navigation market in 2006 127
Section Four Existing problem of Chinese satellite navigation of 2006 138
First, the difficult position of civil market of domestic satellite navigation industry is treated and solved 138
Second, the electronic map is bottlenecks 140
Third, GPS will become fake and forged and overflow in 2006 142
Section Five Chinese Development prediction of electron navigation industry in 2007 143

Chapter Four Development analysis of car navigation market 149
Section One Basic overview of car satellite navigation system 149
First, classification of car satellite navigation system 149
Second, the composing and main fittings of car navigation system 154
Third, four major key elements of car satellite navigation systems 157
Fourth, the newest development trend of car satellite navigation systems 160
Section Two Overview of domestic car navigation market 161
First, policy environment 161
Second, technological environment 162
Third, industry's environment 164
Fourth, overview of market of foreign car navigation 166
Fifth, overview of market of domestic car navigation 167
Section Three Development analysis of market of Chinese car navigation of 2006 170
First, analysis of car navigation market of 2006 170
Second, see China car navigation market from store medium of navigation system in 2006 173
Third, Chinese car navigation market develop polarise in 2006 176
Fourth, GPS navigation system is becoming the important component of the private car 178
Fifth, the influence that advertisement of car navigation introduce by CCTV brought in 2006 180
Sixth, motive force of development and market resistance of car satellite navigation of 2006 183
Section Four Development and prediction of market of Chinese car navigation of 2007 194
First, China GPS car navigation products will step into the era of wide screen formally in 2007 194
Second, car navigation stride into 3D stereoscopic era in 2007 195
Third, analysis of car navigation market of 2007 196
Section Five The main enterprise's overview of domestic car navigation market 199
First, competition advantage of domestic enterprises 199
Second, the auxiliary situation of domestic enterprises for completed car factory 201
Third, the increase situation of GPS achievements of domestic enterprise 201
Fourth, the products orient situation of domestic enterprise 202
Fifth, the propagation tactics of GPS products of domestic enterprise 202
Sixth, after-sale service situation 203
Section Six Marketing channel analysis of market of domestic car navigation 204
First, the exploration of marketing channel mode of GPS market 204
Second, the distribution channel study of domestic car navigation market 208
Third, the car navigation enter the large sales field to become the popular trend of automobile consumption in 2006 209
Fourth, the whole country most large GPS monopolized shop enter Guangzhou of 2006 210
Section Seven The study of consumption condition of domestic car navigation 215
First, study of cognition degree 215
Second, consideration of purchase 217
Third, the channel distribution of product information 223
Fourth, place distribution that consumers buy GPS 224
Fifth,study of satisfaction 225

Chapter Five Japanese car navigation manufacturer 226
Section One Panasonic 227
First, company's overview 227
Second, company’s products 229
Section Two Pioneer 230
First, company's overview 230
Second, company’s products 231
Section Three Clarion 235
First, company's overview 235
Second, company’s products 237
Section Four Topcon 238
First, company's overview 238
Second, company’s products 239
Section Five Other Japanese manufacturers 241
First, Alpine 241
Second, Denso 246
Third, Kenwood 248
Fourth, Sony 249
Fifth, Fujitsu Ten 254

Chapter Six European car navigation manufacturer 257
Section One Siemens VDO 257
First, company's overview 257
Second, Siemens will introduce the new product of car three-dimensional navigation system in 2007 257
Third, Siemens car navigation hit out masses' market in 2007 258
Section Two Thales 260
First, company's overview 260
Second, company’s products 262
Section Three Leica 263
First, company's overview 264
Second, company products 266
Section Four Blaupunkt 266

Chapter Seven North American car navigation manufacturer 267
Section One Garmin 267
First, company's overview 267
Second, company’s products 267
Third, sales situation of car navigation products of 2006 270
Fourth, development analysis of NuviGPS products of 2007 272
Fifth, China's development analysis of Nuvi car navigation of 2007 276
Section Two Mentor 278
First, company's overview 278
Second, company’s products 278
Section Three Motorola 279
First, company's overview 279
Second, company’s products 281
Section Four Other North American manufacturers 281
First, RockWell 281
Second, Andrew 282
Third, NovAtel 283
Fourth, CSI 285
Fifth, Trimble 286
Sixth, PCC 286
Seventh, MDSI 286

Chapter Eight Car navigation manufacturer of China's Mainland 288
Section One Analysis of Beijing car navigation manufacturer 288
First, Beijing UniStrong 288
Second, Beijing CityOnMap 300
Third, Beijing BDStar 303
Fourth, Beijing TrailHead 307
Fifth, Beijing Shengji Hengxin 308
Sixth, Beijing Jingwei Xinghang 311
Seventh, Beijing Dic Hain 313
Eighth, Beijing Zhongruan 314
Ninth, Beijing Saibo Tiandi science and technology 316
Tenth, China Daheng information technology 318
Section Two Analysis of Guangdong car navigation manufacturer 319
First, Shenzhen Seg-GPS 319
Second, Shenzhen Navigation 325
Third, Shenzhen Hangsheng 326
Fourth, Shenzhen Maxwell 327
Fifth, Yuwei 328
Sixth, Shenzhen Careland 329
Seventh, Foshan Coagent 333
Eighth, Guangzhou YiaoPan Electronics Co., Ltd. 336
Ninth, Dongguan Hiner information technology 337
Section Three Analysis of Shanghai car navigation manufacturer 339
First, Shanghai Sanji electron 339
Second, Shanghai DaTang TianYi 341
Third, Shanghai Levave 343
Fourth, Shanghai Tide 344
Fifth, Shanghai Howa 346
Sixth, Shanghai Volkswagen Science Technologies Co., Ltd. 348
Seventh, Shanghai GM GPS 350
Eighth, Shanghai YongGe 351
Ninth, Shanghai Fleety Telecom Technology Co., Ltd. 352
Tenth, Shanghai AngLian navigation 354
Eleventh, Shanghai Compline electronic science and technology 355
Twelfth, Shanghai GIS information tech Co.,Ltd 356
Section Four Analysis of Qingdao car navigation manufacturer 356
First, Qingdao LionSen 356
Second, Qingdao Carboter 357
Third, Qingdao Haier 359
Section Five Analysis of Xi’an car navigation manufacturer 360
First, navigation in Co., Ltd. in Xi'an Orient Power electron 360
Second, Xi'an Space Star 363
Section Six Analysis of Jiangsu car navigation manufacturer 364
First, Nanjing Leimo 364
Second, Nanjing Hanyue electron 365
Third, Jiangsu Shinco electron Corporation (Group) 366
Section Seven Analysis of Hangzhou car navigation manufacturer 367
First, Hangzhou Qiujing 367
Second, Hangzhou Jianfeng 369
Section Eight Analysis of car navigation manufacturer of other district 370
First, Xiamen YaXon 370
Second, Faw-QM GPS research and development centre 371
Third, Shenyang Xinfeida information technology 373
Fourth, Chongqing R.C. science and technology 375
Fifth, PSAT electric Science and Technology Co., Ltd. 376
Sixth, Wuxi JiTian communication Science Technologies Co., Ltd. 377
Seventh, China Satellite Navigation and Communication Co., Ltd 378

Chapter Nine Development environment analysis of Chinese car navigation industry in 2007 382
Section One The development comparison of domestic and international car navigation 382
First, successful experience of foreign car navigation industry 382
Second, subject problem that Chinese car navigation industry faces 383
Section Two Analysis of market environment 384
First, Chinese car navigation market takes shape 384
Second, market environment of car navigation 387
Third, favorable factor of promoting the development of market 391
Fourth, challenge that face 391
Section Three The study of products demand 393
First, main motive force of Chinese market 393
Second, main resistance of Chinese market 393
Third, domestic market demand of satellite navigation industry 393
Section Four Analysis of policy environment 398
Section Five Navigation infrastructure analysis 399
Section Six Scale analysis of car navigation industry of our country 402
First, the car navigation industry of our country is in scale earlier stage 402
Second, draw lessons from the development model of America and Japan 407

Chapter Ten The market prediction and development strategy of car navigation industry 412
Section One The market prediction of car navigation industry of 2007 and the following several years 412
First, Chinese market potential of car navigation system is enormous 412
Second, prospect analysis of service industry of car GPS satellite navigation 414
Third, prediction of domestic GPS market of 2007 415
Fourth, prediction of international and domestic car GPS navigation market in 2007-2008 418
Fifth, the Olympic Games in Beijing will ignite the market of Chinese car GPS navigation system in 2008 420
Sixth, GPS navigation system will cover the public transit, taxi of Shanghai in 2010 422
Seventh, the prediction of sales volume of global car navigation in 2010 423
Eighth, prediction of market scale of Chinese car navigation in 2015 424
Section Two Technological development trend of satellite navigation industry 426
First, technological development trend 426
Second, study technological experience of European TMC 428
Third, domestic and international markets and technological development trend 430
Fourth, navigation products move towards multi-function merging 432
Section Three Development strategy of car navigation industry of our country of 2007 435
First, suggestion on enterprises 435
Second, three major development trends merit attention 438
Third, future development needs to spur on the flying horse 439

CHART CONTENTS
Chart: Value chain of navigation industry 1
Chart: The gross output value of global GPS in 2003-2005 7
Chart: The delivering amount of global GPS receiver in 2003-2004 8
Chart: Development course of the global car navigation device 9
Chart: The increase situation of global car navigation market in 2000-2010 23
Chart: The scale change and prediction of car navigation device market in the world in 1997-2007 24
Chart: The development trend of global car navigation device of main area 25
Chart: The scale and prediction of Japanese car navigation device market in 1994-2007 25
Chart: The development trends of Japanese car navigation device market in 1994-2007 26
Chart: The delivering amount of Japan VICS devices during 1997-2004 26
Chart: Overview of GPS system 27
Chart: Japanese company put out the car navigation device which can reveal stereoscopically in 2006 (1) 43
Chart: Japanese company put out the car navigation device which can reveal stereoscopically in 2006 (2) 43
Chart: The selling tendency picture of automobile market in January - December of 2006 47
Chart: The situation of production and selling of passenger car in January - December of 2006 49
Chart: The sales market tendency of passenger car in January - December of 2006 50
Chart: The sales volume and market share of car which is divided by displacement in January - December of 2006 51
Chart: Car sales list form of passenger car enterprise in December 52
Chart: The situation of production and marketing of commercial car in January - December of 2006 53
Chart: The sales tendency picture of commercial car market in January - December of 2006 54
Chart: The selling cost of the products of car manufacturing industry and increase situation compared with the same period of last year in January - December of 2006 57
Chart: The finished product of car manufacturing industry and increase situation compared with the same period of last year in January - December of 2006 57
Chart: The profits of car manufacturing industry and increase situation compared with the same period of last year in January - December of 2006 58
Chart: The income from sales of the products of car manufacturing industry in January - December of 2006 58
Chart: Performance analytical table of output of main products of automobile industry in January - December of 2006 59
Chart: The promise of joining WTO of import volume of car,completed car and key parts in 2000-2005 61
Chart: The promises forms of joining WTO of car tariff in July of 2001-2006 61
Chart: Imported car increase with the domestic automobile market fast in 2001-2006 62
Chart: The import situation of petrol machine car divided by displacement in 2001- October of 2006 63
Chart: The import volume of main import country (district) in 2001- October of 2006 63
Chart: The import volume of car and off-road car in 2002- October of 2006 64
Chart: The import volume of the car in January - October of 2006 65
contrast with 2005 65
Chart: The import volume divided by car style in January - October of 2006 66
Chart: Change situation of the import volume of car in 2005- October of 2006 68
Chart: The proportion of import car divided by displacement in January- October of 2006 68
Chart: The proportion of import SUV divided by displacement in January- October of 2006 69
Chart: The import volume of car of main import country (district) in January - October of 2006 70
Chart: The import volume of off-road car of main import country (district) in January - October of 2006 71
Chart: Amount of money of imports and exports of the car goods in 2001- September of 2006 74
Chart: The sales tendency picture of automobile market in January of 2006- February of 2007 75
Chart: The production and marketing of passenger car in January - February of 2007 76
Chart: The trend of sales market of passenger car in January of 2006-February of 2007 77
Chart: The sales volume and market share of car which is divided by displacement in February of 2007 78
Chart: Car sales list form of passenger car enterprise in February 2007 79
Chart: The situation of production and marketing of commercial car in January - February of 2007 81
Chart: The tendency picture of sales market of commercial car in January of 2006-February of 2007 82
Chart: Performance analytical table of output of main products of automobile industry in January - February of 2007 84
Chart: The application and classification of China navigation industry in 2000-2006 100
Chart: The estimate of output value of satellite navigation products of our country during 2000-2006 101
Chart: The main application products and system demand of our country in 2000-2005 101
Chart: The composing of navigation system 156
Chart: The market scale change of GPS navigation of main country and region of 2007 166
Chart: The volume of production and marketing of car of our country in the past three quarters of 2006 173
Chart: China main car navigation product of 2006 174
Chart: The application that Telematics technology uses in car navigation apparatus 184
Chart: The apparatus technology and key spare part of car GPS navigation 186
Chart: Portable car navigation system 189
Chart: The navigation apparatus which have combined many media such as navigation, audio-visual, games 193
Chart: The main competition brand and representative products register of domestic and international car navigation 200
Chart: The proportion of the auxiliary situation of GPS manufacturer visited for completed car factory 201
Chart: Judgement that consumers to the factor which influence performance of car avigation product 216
Chart: The first brand mentioning rate of car navigation 216
Chart: The second brand mentioning rate of car navigation 217
Chart: The third brand mentioning rate of car navigation 217
Chart: GPS consumer's sex composition 218
Chart: The situation that consumer choose GPS navigation product brand 219
Chart: The price structure that consumers buy GPS 220
Chart: The products type that consumer choose GPS 220
Chart: The proportion that consumers of car navigation heavy foreign products 221
Chart: The information channel that car navigation consumers trust 222
Chart: The male consumers of car navigation trust the information channel 222
Chart: The female consumers of car navigation trust the information channel 223
Chart: The attention factor that car navigation consumers pay close attention to 223
Chart: The information route that consumers understand car navigation 224
Chart: The place that consumers buy GPS 225
Chart: The products tabulation of Panasonic GPS navigation system 229
Chart: The products tabulation of Pioneer GPS navigation system 231
Chart: Pioneer car navigation AVIC-D8000 233
Chart: The products tabulation of Clarion navigation system 237
Chart: The principle picture of Clarion interactive navigation system 237
Chart: Tabulation of Clarion factory in China 238
Chart: Overview of Topcon GPS apparatus type 239
Chart: The composing of Topcon Chinese company 241
Chart: Car style that Alpine car electronic product assembles in China 243
Chart: Alpine navigation system products 243
Chart: Classification of Denso car navigation system 248
Chart: Main production company of Denso Chinese 248
Chart: KenwoodGPS systematic products 249
Chart: The products form of Sony GPS navigation system 251
Chart: The products tabulation of Fujitsu TEN GPS navigation system 256
Chart: Fujitsu navigation system Chinese company 256
Chart: The products tabulation of Thales Magellan series GPS 262
Chart: The development course of Leica measuring system 265
Chart: 6 great business system of Leica 265
Chart: The products tabulation of Leica GPS 266
Chart: Development of GPS products of Garmin Company 268
Chart: The products tabulation of car GPS of U.S.A. Garmin 268
Chart: Nuvi300 car GPS that Garmin introduced in 2006 271
Chart: The main products and function tabulation of Mentor 279
Chart: The products tabulation of some Motorola GPS 281
Chart: Andrew's aerial products tabulation 283
Chart: The products overview of Canadian NovAtel Company 284
Chart: GPS products tabulation of CSI 285
Chart: GPS products tabulation of MDSI 287
Chart: The major issue that UniStrong Company develops 289
Chart: The contribution of UniStrong Company to Chinese navigation device market 289
Chart: The market share of GPS every application of Beijing UniStrong Company of 2004 290
Chart: UniStrong’s project type and typical application 292
Chart: UniStrong’s production line 292
Chart: UniStrong’s staff form 293
Chart: The branch and cooperative venture of Beijing UniStrong company 293
Chart: CityOnMap’s products tabulation 301
Chart: Chronicle of development of BDStar Company 304
Chart: BDStar Company's main business lines and technology 306
Chart: Tabulation of BDStar series products 306
Chart: The introduction of classics application of BDStarGPS products 307
Chart: Main achievement tabulation of Beijing TrailHead 308
Chart: The products tabulation of Beijing TrailHead 308
Chart: Systematic tabulation of GPS centre which Beijing Shengji Hengxin Company undertakes the construction of 310
Chart: GPS car apparatus and function of Jingwei Xinghang 312
Chart: Dic Hain’s GPS car end products tabulation 314
Chart: Beijing Zhongruan’s GPS products 315
Chart: The course of research and development of Saibo Tiandi science and technology 318
Chart: GPS products tabulation of Saibo Tiandi science and technology 318
Chart: Seg-GPS enterprise's basic materials 320
Chart: Chronicle of development of Seg-GPS enterprise 320
Chart: The volume of production and marketing of quarter of Seg-GPSGPS products in 2003 Q1-2004 Q4 320
Chart: Relevant information of market position of Seg-GPS 321
Chart: Overview of main GPS products of Seg-GPS 321
Chart: The turnover, profit and growth rate of Seg-GPS in 2002-2004 322
Chart: The distribution of business income and profit in quarter of Seg-GPS in 2003Q1-2004Q4 322
Chart: The purchase customer and purchase volumn of GPS module of Toshiba semiconductor of 2004 322
Chart: Main GPS products tabulation of Shenzhen Navigation 325
Chart: Car satellite intellectual navigation system of Shenzhen Hangsheng 327
Chart: GPS vehicle controling deployment system of Yuwei 329
Chart: The products tabulation of car GPS satellite navigation systems of Coagent 333
Chart: The composing of GPS products module of Hiner 338
Chart: The tabulation of typical GPS applications of Shanghai Sanji 340
Chart: The products tabulation of car GPS of Shanghai Sanji 341
Chart: The tabulation of main GPS products of DaTang TianYi 342
Chart: The products tabulation of Shanghai Levave 344
Chart: GPS products and applicationof Shanghai Tide 345
Chart: Howa’s solution tabulation 347
Chart: The typical application case of GPS/GIS system of Howa 348
Chart: Main GPS products tabulation of Shanghai Volkswagen science and technology 349
Chart: The GPS products tabulation of Shanghai GM GPS 350
Chart: Overview of products of Shanghai YongGe electronic Science Technologies Co., Ltd. 352
Chart: GPS products tabulation of Shanghai Fleety communication 353
Chart: The GPS products tabulation of Shanghai AngLian 354
Chart: Tabulation of navigation products of Shanghai Compline 355
Chart: GPS application solution and function of Qingdao LionSen 357
Chart: Qingdao Carboter’s car GPS products 358
Chart: Brief introduction of main products and products function of Orient Power electron 361
Chart: Car GPS relevant products tabulation of Xi'an Space Star 363
Chart: Nanjing Leimo’s main products tabulation 364
Chart: Brief introduction of typical products and function of Hangzhou Qiujing electron 367
Chart: Car GPS products of Xiamen YaXon 371
Chart: Basic materials of Shenyang Xinfeida information tech Co.,Ltd. 374
Chart: GPS products tabulation of PSAT electricity science and technology 377
Chart: The products tabulation of Wuxi JiTian communication science and technology 377
Chart: Main application products and system demand during 2000-2005 397
Chart: The scale of application industry of satellite navigation of our country 407
Chart: Output value of market of application of satellite orienting of our country of 2000-2008 414
Chart: Prediction of Chinese car navigation device and PND market in 2005-2015 417
Chart: Sales volume and rate of increase of Chinese car GPS apparatus in 2002-2007 418
Chart: The end market scale and forecast of growth of Chinese car GPS navigation system of 2006-2009 422
Chart: Sales volume and prediction of global car navigation device of 2010 424
Chart: Prediction of Chinese car navigation device and PND market 426